english-for-designers

Corporate Identity Design of Startup

This project is about creating corporate identity design of fictitious start-up, which deals with grocery delivery, drugstore delivery, flowers delivery and night alcohol delivery.

Mind Map


Voice & Tone

• Voice: Instructive, confident, informative
• Tone: Formal, friendly, pleasant

Outline

1. Fictitious startup, which deals with delivery in the Levice district in Slovakia
2. Food delivery, medicine delivery, flower delivery and night alcohol delivery
3. Startup wants to be the best delivery service in the whole country
4. This company will work for all target groups - teenagers, families with children and pensioners
5. In this project, I will present the creation of a startup company that includes the entire visual style of the company.
6. In my theoretical part of thesis I write about brand, brand identity, corporate identity, corporate design.

Notes

• Startup
• Corporate Identity
• Corporate Communications
• Corporate Design
• Visual style
• Products

Keywords

• Delivery
• Delivery service
• Startup company
• How to create a succesful startup?
• Corporate Identity Design
• Colors, typeface
• Visual style
• Logo design
• Poster design
• Design of delivery boxes and bags
• Bussiness card design
• T-shirts for employees
• App design

References

• Rohlik
• Košík